It’s a day the design and fashion industry wait for, the announcement of Pantone’s Color of the Year for 2018. Traveling the globe for weeks last year, a team of people from Pantone searched out trends in everything from cars and clothes to fashion and food. Then they reconvened, analyzed their findings from this color-rific scouting adventure, and declared the Color of 2018 to Ultra Violet-18-3838. An enigmatic purple that has long been associated with royalty, ecclesiastical power, and money. “It communicates originality, ingenuity and visionary thinking,” says Leatrice Eiseman, Executive Director of The Pantone Color Institute. “It’s a color that inspires hope and has an uplifting message.”
Purple seems to have a soul, it’s complex, contemplative, deep and intriguing. “Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.” Unikk Swain once said, “all colors are just colors, but purple seems to have a soul when you look at it, it’s looking back at you.” Perhaps, that is why it is often considered the most complex of colors, it’s mysterious depths romanticized for centuries.
“Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.”
Historically, there has been a mystical or spiritual quality attached to purple, this potent and rich mix of blue and red. Purple is often “associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world.” And it’s a refuge that people are seeking from a world that is often chaotic and at times troubled.
Our verdict? We love Ultra Violet as it steers us to a future drenched in the optimism of purple.
We are looking forward to a year colored in the spirit of Ultra Violet 18-3838…
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Until next time…
Live a life well curated.